SPECIAL INFORMATION FOR SINGAPORE USERS
YOUR CONSENT
Please note that, by agreeing to this Policy, you are consenting to ASICS collecting, using and disclosing your personal data for all the relevant purposes set out in the “How We Use Your Personal Data” section of this Policy. You also consent that we may transfer and process any of your personal data and personal information as described in the “International Transfers of Your Personal Data” section of this Policy.
PERSONAL DATA WE COLLECT
Reference to your account data (including data added thereto) collected includes data related to your membership with ASICS such as the date that you become a member of ASICS, tier level, earned and accumulated points, reward redemption history.
HOW WE USE YOUR PERSONAL DATA
The purposes which ASICS uses and processes the personal data it has collected about you is modified as follows (modifications made in bold and underline below):
- For the performance of our agreement with you. We process personal data where necessary to perform our agreement(s) with you including when you purchase a product (online, in our stores and through wholesale), use an application, enter a contest, sign up for a OneASICS account or other account, or otherwise request or use any of our Services to deliver our products pursuant to your purchase orders, returns or products, refunds and/or providing you with benefits, privileges and other entitlements pursuant to our terms and conditions.
We use your (business) contact details, information regarding your purchases (in our stores, online or through wholesale), loyalty scheme information (where applicable), your account and electronic identification data, information regarding the Services you use, information regarding your leisure activities, interests and events, information regarding your child(ren), information regarding your training or coaching capabilities, information regarding your training and running data (including your fitness activities), your contest and event data, your communication data and – after your consent thereto – information regarding your activity, personal measurements, your running specifics, your tests and measurement results, and data about your location (including your precise geolocation data).
Where your personal data is required for any of these purposes and you refuse to provide us with such data, we may not be able to proceed with your request to enter into an agreement with us – for example, we may not be able to proceed with your request to register for an account with us, etc. In addition, without your personal data, we may not be able to perform any or all of our obligations under the agreement with you – for example, we may not be able to deliver the products to you, or to provide you with certain benefits, etc.
- To comply with a legal obligation. Any information referred to above in the section ‘Personal Data We Collect’ may be used to maintain appropriate business records, to comply with lawful requests by public authorities, or to otherwise comply with applicable laws and regulations. Where your personal data is required for the purposes of compliance with applicable laws or regulations, if you do not provide your personal data, it may result in us and/or you being in violation of such applicable laws or regulations.
- For our legitimate commercial interests. We will process the personal data referred to above in the section ‘Personal Data We Collect’ where we have a legitimate interest; for example, our interests could include the effective delivery of information, Services and products to you and the effective and lawful operation of our business (in each case provided such interests are not overridden by your rights).
Specifically, we may use the personal data we collect about you (listed in the section ‘Personal Data We Collect’ above) for the following interests:
- Improving our products and Services: to improve our products and Services as well as to better understand our customers both on an aggregated and on an individual basis. We do this by combining certain personal data we have obtained about you across the different ASICS entities and Services and analysing your use of our products and Services. This helps us to improve our products and Services and to give you a better user experience;
- Advertising: to promote our products and Services and to allow us to provide, personalise, measure, and improve our digital advertising. For example, to show you suggestions and targeted ads (including on third party websites or social media) based on how you interact with us or to create specific target audiences. To do this, we may share certain personal data (such as electronic identification data telephone number and e-mail address) with our advertising partners, including social media platforms such as Facebook, Instagram, Google, Snapchat, Pinterest etc.
- Personalize experience: to personalize your experience of our Services including:
- To personalize the recommendations we give you when you use our Services and create personal profiles to enable us to send you personalised marketing materials and advertising about products and Services we think you may be interested in (if you have chosen to receive such materials);
- To personalize your experience of specific Services, such as to further customize your training plan, allow you to adjust a specific run to the ground circumstances (i.e., concrete, trail or treadmill) or to provide you with more detailed information about your runs. For example, we may enrich your personal data with data from other third-party sources, such as weather forecasts based on your location (expected temperature, humidity, wind) and traffic forecasts (chance of air pollution) to suggest a specific run;
- To provide you with other optional benefits in our Services. For example if you use ASICS Move you may choose to locate photographs taken during the race using your bib number;
- Analytics and statistics: to generate aggregated statistics and analytics about users of our products and Services and in store visitors;
- Surveys and feedback: to obtain feedback on our products or other Services and use your feedback to develop and improve the quality of our products or Services (e.g., by conducting customer satisfaction surveys or research);
- Planning and managing events: to plan and manage our events and races we host or sponsor, including registration, attendance, inviting you to connect you with other event attendees, and contacting you about relevant events and Services;
- Security: we need to process certain personal data for security and fraud prevention and detection purposes as well as to maintain the integrity of our systems (i.e. preventing hacking, cheats, spamming, etc.). We also use personal data when investigating any misuse of our Services or other types of unlawful activities and to take action regarding (suspected) illegal activities, potential threats to the safety or legal rights of any person or third party, violations of this Policy, or breaches of our applicable agreements and terms of use;
- Business Operations: to facilitate our business operations, to operate company policies and procedures; to enable us to merge, sell, acquire, or transfer assets (including to negotiate the aforementioned); and
- Other purposes: for other legitimate business purposes as permitted by applicable law.
To the extent that we rely on our legitimate interest(s) as a legal basis for our processing of your personal data, you have the right to object to such processing, and we must stop such processing, unless we can either demonstrate compelling legitimate grounds (1) that override your interests, rights and freedoms or (2) that we need to process the data for the establishment, exercise or defence of legal claims (see the section ‘Your Rights’ below).
- Use of information based on your consent. We may also process personal data where you have provided your consent to specific purposes. This includes:
- we may use the personal data referred to above in the subsection ‘Special Categories of Personal Data’ (i.e., health data and location data) for the purposes set out in this Policy.
- we may use the personal data referred to above in the section ‘Personal data we collect’ where consent is required under local law for:
- direct marketing purposes via email, SMS, push notification, or other electronic means;
- recording our customer service calls for quality and management purposes;
- providing the opportunity to connect and interact with your phone contacts on Runkeeper;
- sharing (limited) personal data with or receiving data from Race Roster or other third parties;
- sharing your Runkeeper activity data with other Runkeeper users;
- as part of certain research projects and/or surveys you may participate in.
- where required under local law, we will ask for your consent prior to collecting and processing your electronic identification data. For more information please see the section ‘Cookies, Analytics and Personalisation’ below or our Cookie Policy;
- we may also ask for your consent to process certain personal data for other specific purposes. If we do so, we will provide you with details about the personal data that we would like to process and the reason for our collection and processing, so that you can carefully consider whether you wish to consent.
To the extent we rely on your consent for processing, you can withdraw your consent at any time as described in the section ‘Your Rights’ below.