Local Deviations - Singapore



Please note that, by agreeing to this Policy, you are consenting to ASICS collecting, using and disclosing your personal data for all the relevant purposes set out in the “How We Use Your Personal Data” section of this Policy. You also consent that we may transfer and process any of your personal data and personal information as described in the “International Transfers of Your Personal Data” section of this Policy.


Reference to your account data (including data added thereto) collected includes data related to your membership with ASICS such as the date that you become a member of ASICS, tier level, earned and accumulated points, reward redemption history. 


The purposes which ASICS uses and processes the personal data it has collected about you is modified as follows (modifications made in bold and underline below):

  • For the performance of our agreement with you. In order to manage and handle your purchases (online, in our stores and through wholesale), to deliver our products pursuant to your purchase orders, returns or products, refunds, and to provide you with the Services you requested from us, including handling your requests or administering your ASICS accounts, and/or providing you with benefits, privileges and other entitlements pursuant to our terms and conditions, we use your (business) contact details, information regarding your purchases (in our stores, online or through wholesale), your account and electronic identification data, information regarding the Services you used, information regarding your leisure activities, interests and events, information regarding your child(ren), information regarding your training or coaching capabilities, information regarding your training and running data (including your fitness activities), your contest data, your communication data and – after your consent thereto – information regarding your activity, personal measurements, your running specifics, your tests and measurement results, and your location data. Where your personal data is required for any of these purposes and you refuse to provide us with such data, we may not be able to proceed with your request to enter into an agreement with us – for example, we may not be able to proceed with your request to register for an account with us, etc. In addition, without your personal data, we may not be able to perform any or all of our obligations under the agreement with you – for example, we may not be able to deliver the products to you, or to provide you with certain benefits, etc.
  • To comply with a legal obligation. Any information referred to above in the section ‘Personal Data We Collect’ may be used to maintain appropriate business records, to comply with lawful requests by public authorities and to comply with applicable laws and regulations or as otherwise required by law. Where your personal data is required for the purposes of compliance with applicable laws or regulations, if you do not provide your personal data, it may result in us and/or you being in violation of such applicable laws or regulations
  • For our legitimate commercial interests. Where we have a legitimate interest in the effective delivery of information, Services and products to you and in the effective and lawful operation of our business (in each case provided such interests are not overridden by your rights) to use the personal data referred to above in the section ‘Personal Data We Collect. Specifically, we may use the relevant personal data listed in the section ‘Personal Data We Collect’ for:
  • Marketing, promotional content and other campaigns: to send you gifts or discount coupons, for example at the end of year or on your birthday; to send you newsletters or general marketing materials and promotional content as well as surveys about products and Services you have purchased, used, or may be interested in; or to remind you by email of your abandoned cart and products browsed. ASICS may, subject to and in accordance with applicable law, do so via postal mail, email, SMS, other electronic means or otherwise. You may at any time opt out of receiving such marketing materials by following the instructions in the communication you received from us. You can also control your marketing preferences via your profile settings or by reaching out to us (See ‘Your Rights’);
  • Improving our products and Services: to improve our products and Services as well as to better understand our customers both on an aggregated and on an individual basis. In order to do so, we may combine the data we have obtained about you across the different ASICS entities and Services that have collected your personal data (if applicable). This also means that we analyse your use of our products and Services and we use this information to improve our products and Services and to give you a better user experience (e.g., we analyse what ASICS web pages you visit, which products and Services you use and like, and how you use these products and Services, which enables us to create personal profiles and to assess what may be interesting to you, to personalize recommendations we can give you when you purchase our products or use our Services (e.g., based on your previous purchases and use of our Services)). Creating such personal profiles of our customers also enables us to send you personalized marketing materials that relate to your use of our products and Services, if you have chosen to receive such materials;
  • Advertising: to promote our products and Services and to allow us to provide, personalise, measure, and improve our digital advertising. For example, to show you suggestions and targeted ads (including on third party websites or social media) based on how you interact with us or to create specific target audiences. To do this, we may share limited personal data (such as electronic identification data, contact information, country and conversion status) with our advertising partners, including social media platforms such as Facebook, Instagram, Google, Snapchat, Pinterest etc. Please note that such information may not be used for our advertising partners’ own (marketing) purposes;
  • Personalize content: to further customize your training plan, allow you to adjust a specific run to the ground circumstances (i.e., concrete, trail or treadmill) or to provide you with more detailed information about your runs. For example, we may enrich your personal data with data from other third-party sources, such as weather forecasts based on your location (expected temperature, humidity, wind) and traffic forecasts (chance of air pollution) to suggest a specific run; or to provide you with other optional benefits in our Services. For example if you use ASICS Move you may choose to locate photographs taken during the race using your bib number;
  • Analytics and statistics: to generate aggregated statistics and analytics about users of our products and Services and in store visitors;
  • Surveys and feedback: to obtain feedback on our products and Services and develop and improve the quality of our products and Services (e.g., by conducting customer satisfaction surveys or research);
  • Planning and managing events: for event planning and management, including registration, attendance, connecting you with other event attendees, and contacting you about relevant events and Services;
  • Security: for security and fraud prevention and detection purposes; for system integrity purposes (preventing hacking, cheats, spamming, etc.); to prevent, detect and investigate fraud, misuse, harassment or other types of unlawful activities and to take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety or legal rights of any person or third party, or violations of this Policy and our applicable agreements and terms of use;
  • Business Operations: to facilitate our business operations, and to operate company policies and procedures; and to enable us to merge, sell, acquire, or transfer assets (including to negotiate the aforementioned); and
  • Other purposes: for other legitimate business purposes permitted by applicable law.

To the extent that we rely on our legitimate interests as a legal basis for our use and/or processing of your personal data, you have the right to object to such use and/or processing, and we must stop such use and/or processing, unless we can either demonstrate compelling legitimate grounds for the use and/or processing that override your interests, rights and freedoms or where we need to process the data for the establishment, exercise or defence of legal claims (see ‘Your Rights’).

    • Use of information based on your consent. Where you have provided and we rely on your consent
      • we may use the personal data referred to above in the subsection ‘Special Categories of Personal Data’ (i.e., health data and location data) for the purposes set out in this Policy.
      • we may use the personal data referred to above in the section ‘Personal data we collect’ where consent is required under local law for marketing purposes based on your profiles via email, SMS, app, push notification, other electronic means or otherwise; recording our customer service calls for quality and management purposes; providing the opportunity to connect and interact with your phone contacts on Runkeeper; sharing (limited) personal data with Race Roster; sharing your Runkeeper activity data with other Runkeeper users; sending our newsletters; and if you consent to participate in certain of our research projects.
      • we may also ask for your consent to process certain personal data for other specific purposes. If we do so, we will provide you with full details of the personal data that we would like to process and the reason for such use, so that you can carefully consider whether you wish to consent.
    You can withdraw your consent at any time as described in the section ‘Your Rights’ below.