Cookie Policy

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Cookie Policy

COOKIE POLICY

Last Updated: May 16, 2025

This Cookie Policy (the “Policy”) describes how ASICS uses cookies, pixel tags, scripts, SDKs, and other technologies (collectively, referred to as “cookies” and “tools” in this Policy) on our websites (each a “Site”), mobile applications, and other online services (collectively, the “Online Services”), including www.asics.com, www.runkeeper.com, and studio.asics.com. We use these tools, including cookies and tools provided by third parties (“third party tools”), for analytics, marketing, and targeted advertising, as well as to operate and protect the Online Services, enhance and improve our products and services (including the Online Services), protect security, prevent fraud, and enable third-party payment solutions, social media, chat, enhanced search, personalization, and other interactive and online features. These tools also enable us and third parties to collect activity and user data, including IP addresses and online identifiers, user agent, referring URLs, browsing and search history, online communications and content, and other usage data, as well as to record user sessions and interactions with the Online Services. We use this information to detect and prevent fraud and misuse, analyze and improve performance, understand usage and preferences, personalize content and experiences, and deliver and measure the performance of our content and targeted advertising on the Online Services and across third party sites and services. These third parties may also combine information that they collect on our Online Services with information they collect from third-party sites and other sources, which they may use, for example, to build interest-based user profiles, measure ad campaigns, and deliver targeted advertising, including across third party sites and services.

You can find additional information about the use of third party tools, cookies and other tools on the Online Services and how you can manage your preferences for cookies and targeted advertising.

This Policy applies to the use of the Online Services that link to this Policy. Please note: if you are located in the European Union, European Economic Area, Switzerland, or the United Kingdom, please refer to the European Cookie Policy, not this Policy. For information about how ASICS generally collects, uses, discloses, and otherwise processes personal information, please visit our Privacy Policy.

WHAT ARE COOKIES?

Browser (HTTP) Cookies. Browser cookies are small files that are transferred to your web browser through our Sites. They allow us to track and record certain user information, recognize whether you have visited our Sites and Online Services before, and store user preferences and other information. Cookies also can record events related to your use and activity on our Sites and Online Services and, in some cases, third party sites and services. The information recorded may include, for example, the pages and products viewed by you, how you navigate through our Sites and use our Online Services, your purchase history, date and time of browsing, and your communications or content typed into webforms, chat boxes, or search queries. Cookies also can record information related to devices (e.g., browser type, device type, operating system, version, IP-address, online identifiers, referring URL, and events relating to ad serving activity, such as the number of ads displayed on a device, and ads clicked by users).

  • First-party cookies. These cookies are placed by ASICS and are generally used to improve and enhance your experiences. For example, they help us remember:
    • Items you previously viewed or placed in the shopping cart;
    • Username(s) for account log-in; and
    • User preferences, such as your preferred language or location.

  • Third-party cookies. These are cookies placed by a third-party company, not ASICS. For example, we work with third party vendors and advertising networks to deliver more relevant and tailored ads within and outside of our Online Services, to provide personalized product recommendations based on individual browsing habits and purchase history related to our offline services and Online Services, as well as across third-party mobile applications, sites, or services. These third parties may also place cookies on your browser to understand your online behavior over time and create user profiles. We also work with third-party analytics providers to help us better understand how users interact with our Online Services.


Pixel tags. A pixel tag (also referred to as web beacon) is a small string of software code that represents a graphic image request on a web page or e-mail. There may or may not be a visible graphic image associated with the pixel tag or web beacon, and often the image is designed to blend into the background of a web page or email. Pixels can be embedded in a web page or in an e-mail for purposes such as traffic reporting, unique visitor counts, advertising auditing and reporting, as well as determining whether a recipient has opened a particular e-mail sent by ASICS.

HOW WE USE COOKIES AND OTHER TOOLS

We use the following types of cookies:

1. FUNCTIONAL & NECESSARY

We use Functional & Necessary cookies (which include third-party tools) to ensure that our Online Services function properly and securely, to detect and prevent fraud and misuse, and to enable certain functionality. For example, some Functional & Necessary cookies support ongoing operations, such as load balancing and traffic distribution/routing, and optimization of page and content loading for different browser and device types. Functional & Necessary cookies also include cookies that help us protect the security and availability of the Online Services, such as by helping us to detect and block bot activity and other malicious traffic, prevent Denial of Service (DDOS) attacks, and detect bugs and errors. They may also enable transaction processing, support third-party checkout and payment solutions, and detect and prevent fraud and misuse, such as blocking suspicious logins and fraudulent transactions. In addition, Functional & Necessary cookies may enable other key functionality, such as account logins, adding items to your shopping cart, submitting webforms, and saving items in your cart for later.

Some Functional & Necessary cookies are provided by third parties, including, for example, third party tools that enable payment processing and third party checkout solutions (e.g., PayPal and Afterpay), as well as certain fraud and security tools (such as Google reCAPTCHA). This means that certain of your personal data will be processed by the third parties independently and subject to their own privacy policies and terms (you can find more info by reviewing: Google’s reCAPTCHA Privacy Policy or the policies for our payment solution providers, such as, for example, PayPal’s Privacy Statement, or Afterpay’s Privacy Policy).

Given the important role these cookies play, Functional & Necessary cookies are set to be “always active” on our Sites, which means that you cannot “opt out” of or turn them off by using our Privacy Preference Center or turning on Global Privacy Control signals for your browser (as explained below). You may be able to block or delete Functional & Necessary cookies through your browser settings, but if you do so certain features and content may be unavailable.

2. PERFORMANCE & ANALYTICS

Performance & Analytics cookies allow us to collect, measure, and analyze audience, activity, and usage information, so we can evaluate and improve the performance of our Online Services. For example, they provide us with insights on which webpages and app functionalities are the most and least popular and how visitors move around our Sites. They also allow us to improve the speed with which we can process your request, by allowing us to remember your preferences and settings, and identify issues on the Sites and the Online Services.

3. TARGETING, MARKETING & SOCIAL MEDIA

Targeting, Marketing & Social Media cookies may be set by us or by third party ad companies and social media networks. These cookies allow us and third parties to, among other things, make your user experience more personal, reach you with more relevant ads, and measure and improve ad campaigns. These third parties may also combine the information about you that they collect through our Online Services, with information that they collect about you (including browsing, search history, usage data, content, communications and activity information) from third party sites, services and sources, which they may use, for example, to build a profile of your interests, show you relevant advertising on our Online Services and across third party sites, mobile applications and services, and measure and improve ad campaigns and services.

Targeting, Marketing, & Social Media cookies also include cookies that enable certain social media and other third-party features on our Online Services, including the possibility to connect you to social networks and platforms (e.g., Facebook, Instagram, YouTube, TikTok, X, LinkedIn, and Amazon) and share content from our Online Services through your social media accounts.

If you do not allow Targeting, Marketing & Social Media cookies, you will still receive ads from us, but they may be less relevant and tailored to your interests, and certain social media features will not be available to you on our Sites and Online Services.

HOW CAN I MANAGE MY PREFERENCES?

You have several choices for managing your cookie preferences. However, opting out of certain types of cookies may affect the functionality and performance of our Sites and Online Services and may prevent you from being able to access certain online features. Please note that even if you opt out of cookies, our Sites will still serve Functional & Necessary cookies as described above (e.g., those we use to optimize performance and page or content loading with the Sites and Online Services, manage and distribute traffic, secure the Online Services, and detect and prevent fraud and malicious activity), which may enable us and third parties to collect and track certain user data and communications, such as IP-address, device ID and other online identifiers, referring URLs, browser and OS type and version, date/time stamps, and other activity and browsing information.

Opt Out of Targeted Advertising. You can opt out of ‘sales’ and ‘sharing’ for targeted advertising, via your browser (“online opt out”) and via other means (“offline opt out”) as described below.  

  • Online opt out: Our Sites recognize Global Privacy Control (“GPC”) signals. If we detect that your browser is transmitting a GPC signal when you visit one of our Sites, we will opt your browser out of ‘sales’ and ‘sharing’ for targeted advertising on that Site (which will turn off Targeting, Marketing & Social Media cookies and Performance & Analytics cookies on that Site). (More information on GPC is available here.)  You can also opt out via our ‘Privacy Preference Center,’ which you can access from the footer of one of our Sites, by clicking the “Manage Cookie Preferences” link, or if you are in California, the “Do Not Sell or Share My Personal Information” link. 
  • Offline opt out: To opt out of offline ‘sales’ and ‘sharing’ for targeted advertising, please also submit an opt-out request via our Consumer Rights Request page here.

NOTE: Your online opt outs are browser and device specific. So, if you use multiple devices and browsers to access one of our Sites, you will need to either turn on GPC or use the Privacy Preference Center to turn off Targeting, Marketing & Social Media and Performance & Analytics cookies, for each browser and device that you use to access that Site.

Our Sites do not currently recognize or respond to browser “do not track” signals.

Browser Settings. You can also change your browser settings so that you receive a warning before certain cookies are stored so you can adjust your browser settings to block most or only certain cookies from third parties. You can also delete cookies that have been stored previously. However, if you take this approach, it may override choices you may have made in our Privacy Preference Center or with third parties. Keep in mind that browser settings do not set your preferences for our mobile applications.

The procedures for changing your browser settings for cookies differ from browser to browser. If necessary, use the ‘Help’ function for your browser or click on the links below to go directly to the user manual for the listed standard browsers:

Mobile Devices. If you access our Online Services from an Android or iOS mobile device, you can also set certain privacy and advertising preferences for your device, through the device settings menu. For example, iOS users can turn off cross-site tracking for the Safari browser and choose whether or not to allow mobile applications to request to track you. See below for more information about device privacy settings for your device for:


Industry Ad Choice Tools. As noted above, our Site may include cookies and tools that are provided by third parties and enable these third parties to collect your personal data over time and across unaffiliated websites, mobile applications, and online services to better gauge your browsing behavior and interests and serve you more relevant ads, so-called “interest-based advertising.” For example, we and the third parties we work with (such as ad networks and other advertising companies) may use the fact that you visited our Online Services and have interest in particular ASICS products to target relevant online ads for ASICS or other products to you on non-ASICS websites and mobile applications.

You may opt out of interest-based advertising by participating third party ad companies by using the AdChoices industry opt-out tools for web and mobile, as described below.

  • Browser: To opt out your web browser, please visit the Network Advertising Initiative’s Consumer Opt-Out Page at www.networkadvertising.org/choices, the Digital Advertising Alliance’s (DAA) Consumer Choice page at www.aboutads.info/consumers, or the Digital Advertising Alliance of Canada’s Consumer Choice page at www.youradchoices.ca/choices.
  • Mobile: To opt out of interest-based advertising within mobile apps, you can download the Digital Advertising Alliance’s AppChoices tool for:


Please note that these industry opt-out tools and programs are not operated by ASICS, and we are not responsible for their completeness, accuracy, or effectiveness. Please keep in mind that these opt outs will apply only to the specific browser or device from which you opt out, and therefore you will need to opt out separately on each of your browsers and devices. If you delete or reset your cookies or mobile identifiers, change browsers, or use a different device, any opt-out cookie or tool may no longer work, and you will need to opt out again. In addition, even if you opt out of interest-based advertising by a third party, you will still see ads from us, but the ads may be less relevant to you and your interests.

CHANGES TO THIS POLICY

We may change this Policy from time to time and will post the updated version of the Policy on this Site. Any changes will take effect on the “Last Updated” date posted at the top of this Policy. We encourage you to visit and read this Policy frequently to stay informed about our cookie-related data practices.