CALIFORNIA PRIVACY NOTICE
Last Updated Date: December 22, 2025
ASICS America Corporation and its affiliates and subsidiaries (collectively, “ASICS”, “us,” “we,” or “our”) are committed to privacy and transparency. This California Privacy Notice (“Notice”) applies to California residents (“Consumers” or “you”) and provides information about ASICS’ privacy practices and Consumer privacy rights pursuant to California privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act (collectively the “CCPA”). In the event of a conflict between this Notice and any other ASICS privacy policy, notice or statement, this Notice will prevail with respect to the Personal Information (also referred to herein as “PI”) of California Consumers that is subject to this Notice. The term “Personal Information” and other capitalized terms that are used in this Notice shall, unless separately defined herein, have the meaning given to them in the CCPA.
Scope of this Notice. This Notice describes the collection, use, disclosure, and other processing of Consumer PI by ASICS, and the rights and choices Consumers have regarding their PI, under the CCPA and other California laws and should be read together with the ASICS Privacy Policy, which describes our general privacy practices. The information in this Notice is intended to provide an overall description of our processing of PI regarding Consumers. We may also provide Consumers additional notices about our privacy practices, such as those relating to specific ASICS’ programs or covered by other laws (e.g., if we conduct a background check). We encourage you to carefully read this Notice, together with any other privacy notice we may provide to you.
This Notice does not address or apply to our collection and processing of PI that is exempt under the CCPA. Further, this Notice does not apply to our job applicants and candidates, current and former employees, personnel and independent contractors, whose PI is subject to separate privacy notices. In certain situations, ASICS may act as a Service Provider to other businesses. For example, when ASICS operates as a Service Provider to our selected wholesalers and retailers. In that capacity, ASICS may receive some limited PI from these third parties to facilitate fulfillment, return or other services for them, such as to ship ASICS products directly to customers. Please note that to the extent ASICS is acting as a Service Provider, the processing of the limited PI ASICS receives is subject to the respective third parties’ privacy policy, not this Notice.
1. CATEGORIES OF PI COLLECTED, USED, DISCLOSED AND PROCESSED
While our collection, use, disclosure, and other processing of PI varies based upon our relationship and interactions with you, generally, we may collect (and have in the prior twelve (12) months collected) the following categories of Personal Information (as defined by the CCPA) about California Consumers:
· Identifiers: including name, username, postal address, email address, phone number and other contact information, Internet Protocol address, and other unique identifiers.
· Categories of Personal Information Described in Cal. Civ. Code § 1798.80: including Name, account information, telephone number, address, payment information, date of birth, age, gender, preferences, account and profile information, and other information that you provide us when you make a purchase or use our products and services. This may also include information regarding your physical activity, foot measurements (e.g., FOOT ID), exercise patterns, health data, distance traveled, steps taken, including any health, fitness and other information you share with us through third-party services (e.g., when you connect third party apps or wearables with ASICS Runkeeper App).
· Commercial Information: including products or services purchased, obtained, or considered, or other purchasing or use histories or tendencies.
· Characteristics of Protected Classifications Under California and Federal Law: including, but not limited to, gender, gender identity, age, veteran status, medical condition and/or health information, or other characteristics of protected classifications.
· Internet and Electronic Network Activity Information: including browsing history, browsing time, clickstream data, search history, access logs, usage and activity data, feedback from survey forms, and other similar information regarding your interaction with our websites, mobile applications, and other online services or advertisement campaigns.
· Location Data: including location data, for example, based on IP addresses, as well as general geolocation data derived from your mobile device (e.g., if you use one of our mobile applications).
· Audio, Video and Other Electronic Data: including audio recordings (e.g., of customer care calls), video recordings, chat transcripts, and CCTV recordings.
· Profiles and Inferences: including profiles and inferences about your preferences, characteristics, behavior, attitudes, and abilities.
· Biometric Information: including biometric information and identifiers derived from physiological, biological, or behavioral characteristics, e.g., facial recognition, voiceprints and other identifiers. For example, we may work with external ID verification services to verify Consumer eligibility for certain programs (e.g., military or student discounts) or as part of business customer or partner screening. In order to verify you, these vendors may, with your consent, compare a live “selfie image” of you to your driver’s license photo. (ASICS does not receive these identifiers directly.)
· Sensitive Personal Information: in limited circumstances, we may collect certain categories of personal information that are considered “sensitive personal information” under the CCPA, including precise geolocation (e.g. via your mobile device when you use the Runkeeper App or certain other third party services and integrations, with your permission); Social Security, driver’s license, state identification card, and passport number (such as for business customer or partner screening purposes); biometric information (e.g., for ID verification purposes); account log-in, financial account, debit card, and credit card number in combination with any required security or access code, password, or credentials allowing access to an account (e.g., for payment processing purposes). In certain limited circumstances we may also collect and analyze PI concerning a Consumer’s health or medical condition (such as related to Foot Analyzer or your RunKeeper App).
In addition, we may also collect, use, and disclose aggregate or other non-identifiable data related to our business and the services for quality control, development or research, marketing, analytics, and other purposes, provided such information does not identify a particular Consumer. Where we use, disclose, or process deidentified information (i.e., data that is no longer reasonably linked or linkable to an identified or identifiable Consumer or household), we will maintain and use the information in deidentified form and not attempt to re-identify it, except in order to determine and test whether our deidentification processes are reasonable and adequate pursuant to applicable privacy laws.
Sources of Personal Information. In general, we may collect your PI directly from you, including from your devices and related to your use of ASICS websites, mobile applications, and online services, and your interactions with us, as well as from our affiliates and subsidiaries, Service Providers, and the following categories of third party sources:
2. PURPOSES OF COLLECTION, USE, DISCLOSURE AND PROCESSING OF PI
The purposes for which we may collect, use, disclose and otherwise process PI vary depending upon the circumstances. Generally, we collect, use, disclose, or otherwise process the PI described above in order to provide our products and services to you, respond to and fulfil your orders and requests, as otherwise directed or authorized by you, or for one or more of the following business or commercial purposes (as may be described in more detail in the ASICS Privacy Policy):
Sensitive Personal Information. Notwithstanding the above, we only use and disclose Sensitive Personal Information (“SPI”) as authorized pursuant to the CCPA (section 7027 of the CCPA regulations, Cal. Code. Regs., tit. 11, § 7027 (2022)). Accordingly, we will only use and disclose SPI as reasonably necessary (i) to perform our services requested by you, (ii) to help ensure security and integrity, including to prevent, detect, and investigate security incidents, (iii) to detect, prevent and respond to malicious, fraudulent, deceptive, or illegal conduct, (iv) to verify or maintain the quality and safety of our services, (v) for compliance with our legal obligations, (vi) to allow our service providers to perform services on our behalf, and (vii) for purposes other than inferring characteristics about you.
3. DISCLOSURES OF PI
We may disclose the categories of PI we collect (as identified in Section 1 above) in support of the business and commercial purpose described above, which generally include the following types of disclosures:
Sales and Sharing of Personal Information. Under the CCPA, “sale” is defined broadly and includes disclosing or making available PI to a third party in exchange for monetary consideration or some sort of benefit, and “sharing” broadly includes disclosures to third parties for purposes of cross-context behavioral advertising. While we do not share your PI with third parties in exchange for monetary compensation, certain disclosures of PI by us may be considered “sales” or “sharing” under the CCPA, including when we disclose or make available Internet and Electronic Network Activity Information, Identifiers, Inferences, and Commercial Information to third party advertising networks, social networks, and data analytics providers (e.g., via cookies, pixel tags and similar trackers on our websites and mobile apps) . We do this to provide you with more relevant personalized advertising across third party sites, to improve and measure our ad campaigns, and to reach users with more relevant ads and content. Please note: We do not sell or share SPI nor do we sell or share the PI about Consumers who we know are younger than sixteen (16) years old. Consumers may opt out of “sales” and “sharing” of their PI as explained below.
4. RETENTION.
We retain the PI we collect for as long as required to satisfy the purpose described above (for example, for the time necessary for us to send you the newsletters you subscribed to, to provide you with customer service, answer queries or resolve technical problems, etc.), or otherwise disclosed to you at the time of collection, unless a longer period is necessary for our legal obligations or to defend a legal claim.
5. PRIVACY RIGHTS AND CHOICES UNDER CCPA
Under the CCPA, you generally have the following privacy rights and choices regarding your PI (subject to certain limitations and exceptions):
a) Right to Know (Access)
To request that we disclose the following to you (up to twice per year), with respect to the PI we have collected about you, including the:
b) Right to Delete
To request deletion of PI that we have collected about you.
c) Right to Opt-Out of Sales and Sharing of PI for Targeted Advertising
To opt-out of the sale or sharing of your PI by us, as further explained below. We do not sell or share PI about Consumers who we know are younger than 16 years old.
d) Right to Correct PI
To correct inaccurate PI that we maintain about you. If you have a OneASICS or other account, you may review and update your account information directly within your OneASICS or other account.
e) Right to Limit Uses and Disclosure of SPI
To limit our use or disclosure of sensitive PI to those authorized by the CCPA. However, as explained above, we do not use and disclose sensitive PI beyond what is authorized pursuant to the CCPA section 7027 of the CCPA regulations (Cal. Code. Regs., tit. 11, § 7027 (2022)).
f) Right to Non-retaliation
To exercise your CCPA rights, without being subject to retaliation and discriminatory treatment by us.
6. HOW TO EXERCISE YOUR RIGHTS
If you are a California resident, you may exercise your CCPA rights as set forth below. Please note that the rights described above are not absolute and we reserve all of our rights available to us at law in this regard.
a) Requests to Know (Access), Correct and Delete
To submit a Request to Know (Access), Request to Correct, or Request to Delete, you may either:
Verifying Your Request. As required by the CCPA, any Request to Know (Access), Request to Correct, or Request to Delete that you submit to us is subject to a verification process. As part of this process, we take steps to verify your request and identity by matching the information provided by you in the request webform with the information we have about you in our records. Thus, you must complete all required fields on our webform or otherwise provide us with this information (e.g. via the above toll-free number) and verify your email address. In some cases, we may also request additional information from you in order to verify your request or, where necessary, to process your request. If we are unable to adequately verify a request, we will notify you accordingly.
b) Opting out of ‘Sales’ and ‘Sharing’
You may opt out of sales and sharing of your PI for targeted advertising in the following ways:
· Automated Technologies: Our websites recognize Global Privacy Control (“GPC”) signals. So, if your browser is transmitting a GPC signal when you visit one of our websites, we will opt you out of ‘sales’ and ‘sharing’ via cookies and automated technologies on that website (which will turn off Targeting, Marketing & Social Media cookies and Performance & Analytics cookies for your browser). More Information about GPC signals is available here. You can also review and manage your preferences for cookies, and opt out of Targeting, Marketing & Social Media and Performance & Analytics cookies, on any of our websites or mobile applications through the Privacy Preference Center for that website or mobile application. To opt out of all but Necessary & Functional cookies, just select or click “Functional & Necessary Only” in the Privacy Preference Center, which is accessible from the “Do Not Sell or Share My Personal Information” or “Manage Cookie Preferences” link in the footer of our websites or the “Settings” menu of our mobile applications. These opt outs are browser and device specific, so you should turn on GPC (or set ‘Only Functional & Necessary’ cookies) for each browser and device you use. Please note that, while we do honor GPC signals, our websites do not recognize or respond to browser “do not track” signals.
· Webform: You may also submit a request to opt out of sales and sharing that do not rely on cookies and automated technologies, on the ASICS Consumer Rights Request webform (here). To do so, select “Opt Out of Targeted Advertising / Sales and Sharing” and complete and submit the form by providing your name and email address. As ASICS is a global company, we also ask for your country and state of residence, so that your request can be routed and processed properly and timely.
c) Authorized Agents
You may designate an agent to exercise your CCPA rights on your behalf. To exercise your rights via an agent, your agent must show proof that the agent has the authority to act on your behalf. Requests by authorized agents may be submitted here. We may also send an email to your registered email address asking you to verify the agent’s authority to submit a Consumer Rights Request on your behalf, and to verify your identity directly with you.
d) Other Retailers and Distributors of ASICS Products and Services
When acting as a Service Provider, ASICS may receive some limited PI about you from other businesses in order to perform services for them (e.g., ship products directly to Consumers on the retailers or distributors behalf). In such cases, it is the third party company, not ASICS, who owns the direct relationship with and collects the information from you. ASICS as the Service Provider will not be able to respond to your requests in such cases; instead you will need to exercise your CCPA rights directly with the relevant third party who collected your PI, subject to their own separate privacy policies.
7. FINANCIAL INCENTIVE PROGRAMS
We may make available certain programs or offerings that may be considered “financial incentives” under the CCPA. For example:
As part of these programs, we collect your PI in order to set up, operate, and administer the individual rewards programs, and for purposes of providing you with various rewards or benefits. You can find a more detailed description of these programs and our applicable notice as required by the CCPA in the terms of the respective financial incentive program, that are presented to you at the time you sign up for the relevant rewards program. Signing up for one of our rewards programs is optional. We will not include you in a financial incentive program without your authorization and you may opt out of such programs at any time by contacting us as set forth in the Section “Contact Us” below.
The financial incentives ASICS offers to participating Consumers are reasonably related to the value of the Consumers’ data. As a basis for offering these incentives or rewards programs, ASICS has valued the PI it obtains, based on a reasonable and good faith calculation, by considering the expenses related to such programs. In doing so, we value the PI collected through the relevant program as the equivalent of our total program expenses incurred to provide the program, including IT, administration, direct costs, third party costs, and service development costs. We operate our rewards programs and make the program benefits available to foster a positive relationship with members, which we consider to be invaluable.
Consumers should review the applicable benefits description and program terms for the relevant incentive program, so that they can make an informed decision on whether to participate.
8. ADDITIONAL CALIFORNIA RIGHTS AND NOTICES
In addition to CCPA rights, California Consumers may, subject to applicability and exceptions, have additional rights under certain California privacy laws as described below.
a) California “Shine the Light Law”
Separate from your CCPA rights, California’s “Shine the Light” law (California Civil Code § 1798.83) permits California residents to request, once per calendar year, certain information regarding our disclosure of “personally identifiable information” as defined by STL to third parties for their own direct marketing purposes (“third party direct marketing disclosures”). ASICS allows Consumers to opt out of third party direct marketing disclosures online or via postal mail at the below addresses.
To submit a Shine the Light request online:
You may submit a request for information under the Shine the Light law by writing to us at the addresses below. In your request, please indicate that this is a “Shine the Light” request, specify the relevant ASICS entity to which your request relates, and include your full name, street address, city, state, and ZIP code, and email address. You may submit a Shine the Light request to ASICS, or to Runkeeper and ASICS Studio, as follows:
For ASICS:
ASICS America Corporation (AAC)
7755 Irvine Center Drive, Suite 400
Irvine, CA 92618
Attention: General Counsel
For Runkeeper and ASICS Studio:
ASICS Runner App Inc.
179 Lincoln Street, 2nd Floor
Boston, MA 02111
Attention: Legal
If you would like to send a request to ASICS, and a request to Runkeeper and ASICS Studio, you must send two separate requests. As permitted by the Shine the Light law, we reserve the right to respond to your request for information by informing you of how to opt out of third party direct marketing disclosures.
b) California Minors
Consumers under the age of 18 who are registered users of our online services have the right to request removal of any content or information they have posted to our online services. Parents/legal guardians of Consumers who are minors may request removal of such content or information by contacting us here, detailing where and when the content was posted and attesting that you posted it. Subject to our reasonable verification of the requestor’s and minor’s identity, we will make reasonable, good faith efforts to remove such content and information from prospective public view or anonymize it, so the minor cannot be individually identified, in accordance with applicable law. This removal process cannot ensure complete or comprehensive removal. For instance, third parties may have republished or archived content by search engines and others that we do not control.
For more information on our general privacy practices and your rights regarding your PI see ASICS Privacy Policy.
9. CONTACT US
If you have any questions regarding this Notice or our privacy practices or to submit a privacy request under California privacy laws, please contact us here.