California Privacy Notice

California Privacy Notice

Last Effective Date: April 1, 2022

This California Privacy Notice (“Notice”) applies to “Consumers”, defined as California residents by the California Consumer Privacy Act (“CCPA”) and supplements ASICS America Corporation’s and ASICS Runner App Inc.’s (collectively, “Company”, “us”, “we”, or “our”) other privacy policies or notices. This Notice provides information for Consumers, as required under California laws, including the CCPA. In the event of a conflict between any other Company policy, statement or notice and this Notice, this Notice will prevail as to a Consumers’ “Personal Information” (as defined by the CCPA) (also referred to as “PI” herein) and rights under the CCPA. 

Scope. This Notice provides information to Consumers about the collection, use, disclosure, and sale of Consumers’ PI, and the rights Consumers have under the CCPA, and provides other required notices to California residents under California laws. 

This Notice does not address or apply to our collection and processing of PI that is exempt from CCPA: including publicly available information lawfully made available by state or federal government records. Further, consistent with the CCPA, this Notice does not apply to job applicants, current and former employees, personnel and independent contractors (collectively, “Personnel”), whose PI is subject to separate privacy notices. This Notice also does not apply to information related to business-to-business communications and contacts acting in their capacity as representatives of another business (“B2B Contacts”). Personnel and B2B Contacts are not considered “Consumers” for purposes of this Notice, or the rights described herein. In certain contexts, ASICS may act as a Service Provider to other businesses. For example, where ASICS operates as a Service Provider to wholesalers and retailers. In that capacity, ASICS may receive some limited PI to perform services for other businesses, such as to ship products directly to individuals. Please note that in such case, processing of the PI is subject to the respective business’s privacy policy, not this Notice. Terms defined in the CCPA that are used in this Notice shall have the same meaning as in the CCPA. You can click on the following blue links to navigate to the different sections in this Notice.

Table of Contents

  1. Our PI Practices
    1. Collection and Sharing of PI
      1. Sources of PI
      2. Use of PI
      3. Disclosures
  2. California Privacy Rights
    1. Right to Know
    2. Right to Delete
    3. Do Not Sell My Information (Opt-Out)
    4. Right to Non-Discrimination
  3. How to Exercise Your Rights
    1. Requests to Know and Delete
    2. Do Not Sell
    3. Authorize Agents
    4. Other Retailers and Distributors of ASICS products and services
  4. Financial Incentive Programs
  5. Additional California Notices
    1. Third Party Marketing and Your California Privacy Rights
    2. Online Privacy Practices
      1. Tracking and Targeting
      2. California Minors
    3. eCommerce
  6. Contact Us

1) Our PI Practices

As required by the CCPA, this Section 1 describes our PI practices regarding Consumers. For details of our general PI practices see ASICS Privacy Policy.

a) Collection and Sharing of PI

While our collection, use and disclosure of PI varies based upon our relationship and interactions with you, in the below table we describe, generally, how we have collected and disclosed PI about Consumers in the prior 12 months, by setting out the categories of PI collected and disclosed:

Category of PIDescription of PICategories of Third Parties


Name, username, postal address, email address, phone number and other contact information, Internet Protocol address, and other unique identifiers.

Business Purpose Disclosure: 

(1) Service Providers (such as delivery services, distributors, payment processors, fraud prevention and security providers, marketing providers, analytics providers, consumer service and support providers, and external auditors) (2) Advisors and agents (3) Affiliates and subsidiaries (4) Government bodies and law enforcement (5) Third Parties as compelled or required by law (6) Advertising networks (7) Social networks (8) Internet Service Providers (9) Operating systems and platforms

Customer Records and Profile Information

Name, account information, telephone number, address, payment information, date of birth, birthday, or age, gender, preferences (including language preferences), and other account or profile information or other information that individuals provide us in order to purchase or obtain our products and services or get recommendations. 

Where you choose to provide such, this may also include information regarding your physical activity, foot measurements (e.g., FOOT ID), exercise patterns, health data, distance travelled, steps taken, including any such or similar health and fitness information to which you grant us access from another third-party service (such as Runkeeper).

Business Purpose Disclosure: 

(1) Service Providers (such as delivery services, distributors, payment processors, fraud prevention and security providers, marketing providers, analytics providers, consumer service and support providers, and external auditors) (2) Advisors and agents (3) Affiliates and subsidiaries (4) Government bodies and law enforcement (5) Third Parties as compelled or required by law (6) Operating systems and platforms

Internet Usage Information

Browsing history, browsing time, clickstream data, search history, access logs, usage and activity data, and other similar information regarding your interaction with our websites, applications, other online services, or advertisement.

Business Purpose Disclosure: 

(1) Service Providers (such as marketing providers, analytics providers, and security providers) (2) Advisors and agents (3) Affiliates and subsidiaries (4) Government bodies and law enforcement (5) Third Parties as compelled or required by law (6) Operating systems and platforms

Geolocation Data

Geolocation (including precise geolocation), for example where you have granted us access to GPS or similar data from another third-party service (such as Runkeeper).

Business Purpose Disclosure:

(1) Service Providers (such as web service vendors, marketing providers, analytics providers, and security providers) (2) Advisors and agents (3) Affiliates and subsidiaries (4) Government bodies and law enforcement (5) Third Parties as compelled or required by law

Audio, Video and Electronic Data

Audio recordings of consumer care calls, video recordings, and CCTV recordings.

Business Purpose Disclosure: 

(1) Service Providers (such as call center consumer support providers and security providers) (2) Advisors and agents (3) Affiliates and subsidiaries (4) Government bodies and law enforcement (5) Third Parties as compelled or required by law

Inferences from PI Collected

Profiles regarding Consumer preferences, characteristics, behavior, attitudes, and abilities.

Business Purpose Disclosure: 

(1) Service Providers (such as consumer service and support providers, marketing providers, and analytics providers) (2) Advisors and agents (3) Affiliates and subsidiaries (4) Government bodies and law enforcement (5) Third Parties as compelled or required by law

As permitted by applicable law, we may also collect and use deidentified data or aggregate Consumer information with third parties for research, marketing, analytics and other purposes, provided such information does not identify a particular individual.

Sales of PI.

Under the CCPA, “sale” is defined broadly and may include, for example, disclosures to third parties to provide or support personalized advertising, such as through third party cookies and tags. While we do not share your PI with third parties in exchange for monetary compensation, we do share Internet Usage Information and Identifiers with third party advertising networks, social networks and data analytics providers (via cookies, tags and similar devices on our websites and mobile apps) to provide personalized online advertising, improve and measure our ad campaigns and reach users with more relevant ads and content. Under the CCPA, some of this data sharing may be broadly considered a sale of information. We will not sell the PI about Consumers who we know are younger than 16 years old. Consumers may opt out of “sales” of their PI as explained below.

i) Sources of PI

We may collect your PI directly from you; from your devices; from your email accounts, chat logs or social media accounts; from Service Providers such as analytics companies or order processors; from other Third Parties such as data providers or joint marketing providers; from other third parties, such as your friends or family; from other ASICS entities. For more specifics regarding each category of PI, see the chart above.

ii) Use of PI

The purposes for which we may process PI will vary depending upon the circumstances. Generally, we process your PI to provide you with our products and services (the “Services”), for commercial purposes, and as otherwise related to the operation of our business, as set forth below. We may collect, use and disclose the PI described in the chart above for one or more of the following business purposes:

  • Performing our agreement with you (including to manage and handle purchases, transactions, to provide our products and services to you, and to manage your accounts and profiles); 
  • To comply with a legal obligation (including to maintain appropriate business records, to comply with lawful requests by public authorities and to comply with applicable laws and regulations or as otherwise required by law);
  • Marketing and promotional content (including to send you gifts or discount coupons, for example at the end of year or on your birthday; to send you newsletters or general marketing materials and promotional content as well as surveys about products and Services you have purchased or may be interested in or to remind you of your abandoned cart;
  • Improving Products and Services (including to improve our products and Services as well as to better understand our customers both on an aggregated and on an individual basis);
  • Advertising (including to promote our products and Services and to allow us to provide, personalise, measure, and improve our digital advertising on and offline, also by working with our advertising partners and social media platforms such as Facebook, Instagram, Google, Snapchat, and Pinterest);
  • Personalize content (including to further customize your training plan, allow you to adjust a specific run to the ground circumstances (i.e., concrete, trail or treadmill) or provide you with more detailed information about your runs;  
  • Analytics and statistics (including to generate aggregated statistics and analytics about users of our products and Services and in store visitors);
  • Surveys and feedback (including to obtain feedback on our products and Services and develop and improve the quality of our products and Services (e.g., by conducting customer satisfaction surveys or research);
  • Security (including for security and fraud prevention and detection purposes, system integrity purposes, to prevent, detect and investigate fraud, misuse, harassment or other types of unlawful activities and to take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety or legal rights of any person or third party, or violations of our applicable policies and terms);
  • Business Operations (including to facilitate our business operations, to operate company policies and procedures; to enable us to merge, sell, acquire, or transfer assets (including to negotiate such); and
  • Other purposes (including legitimate business purposes permitted by applicable law).

iii) Disclosure

Generally, we may disclose the PI we collect as follows:

  • Within the ASICS Group. Click here for an overview of the relevant ASICS companies.
  • To Service Providers and Processors. Such as third-party vendors, agents, service providers, and affiliated entities we engage to provide services to us on our behalf (including for example payment, fulfillment and hosting providers).
  • To our Partners. Such as where we offer you a service or application in cooperation with a partner or co-sponsor.
  • To Race Roster. If you connect your OneASICS account with your Race Roster account, certain personal information (including your name, email address and Runkeeper data, such as your registration(s) and race result(s)) will be shared with Race Roster and will be processed subject to its applicable privacy policy.
  • To advertising or marketing partners. We may disclose limited personal information (such as electronic identifiers, contact information, country and conversion status) to our advertising partners and social media platforms to show you suggestions and targeted ads (including on third party sites and platforms) or to create specific target audiences.
  • To Runkeeper users. With your consent, we may disclose your training and running data to other Runkeeper users (contacts or (suggested) friends).
  • To third parties in order to comply with a legal requirement. If required by law, or we believe that doing so is reasonably necessary to comply with legal processes, if we believe necessary or appropriate to disclose personal data to law enforcement authorities, to investigate actual or suspected fraud or violations of law, breaches of security or this Notice, to respond to any claims against us, and to protect the rights, property, or personal safety of ASICS, our customers, or the public.
  • Corporate transaction. As part of any actual or contemplated merger, sale, transfer of ASICS’ assets, acquisition, bankruptcy, or similar event, including related to due diligence conducted prior to such event, where permitted by law.
  • To others. With your consent or where you have requested us to do so.

For more information about the categories of third parties to whom we may disclose or share PI, see the table above.

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2) California Privacy Rights

Under the CCPA, Consumers generally have the following privacy rights in respect of their PI:

a) The Right to Know

To require that we disclose the following to them (up to twice per year and subject to certain exemptions), with respect to the PI we have collected about them in the prior 12 months,

  • Categories of PI collected;
  • Categories of sources of PI;
  • Categories of PI about them we have disclosed for a business purpose or sold;
  • Categories of Third Parties to whom we have sold or disclosed for a business purpose their PI;
  • The business or commercial purposes for collecting or selling their PI; and • a copy of the specific pieces of PI we have collected about them.

b) Right to Delete

To request deletion of their PI that we have collected about them and to have such PI deleted, subject to certain exceptions.

    c) Do Not Sell My Information (Opt-Out)

    To opt-out of our sale of their PI. California Consumers may opt out of sales of their PI by us, by using our privacy preference center. You may also adjust certain of your privacy and cookie settings as explained further below in the section Cookie Preferences. If our Sites recognize that your browser is communicating a “Do Not Sell” preference, our preference manager will store this as an opt out of third party targeting, marketing and social media cookies on our Sites. We do not sell PI about California Consumers who we know are younger than 16 years old.

    d) Right to non-discrimination

    To exercise their CCPA rights, without being subject to discriminatory treatment.

    3) How to Exercise Your Rights

    a) Requests to Know and Delete

    To submit a Request to Know or Request to Delete, please either

    • follow the instructions at our Consumer Rights Request page here;

    • call us toll-free at (844) 278-2826 (for ASICS and Onitsuka Tiger); or

    • call us toll-free at (844) 702-9037 (for Runkeeper and ASICS Studio)

    Verifying Your Request. As permitted by the CCPA, any request to know or request to delete that you submit to us is subject to an identification process. When you submit a request to know or a request to delete, we will take steps to verify your request by matching the information provided by you with the information we have in our records. You must complete all required fields on our webform (or otherwise provide us with this information via the above toll-free number) and verify your email address. In some cases, we may request additional information in order to verify your request or where necessary to process your request. If we are unable to adequately verify a request, we will notify the requestor. You may also use an authorized agent to initiate a request on behalf of yourself as set forth in Section 3.c below. Authorized agents will be required to provide proof of their authorization and we may also require that the relevant consumer directly verify their identity and the authority of the authorized agent. We will not fulfill your CCPA request unless you have or your authorized agent has provided sufficient information for us to reasonably verify you are the Consumer about whom we Collected PI. You may also obtain information on how to submit a request by asking a manager at any of our owned and operated retail locations.

    b) Do Not Sell

    Consumers may opt out of any “sales” as broadly defined by the CCPA by adjusting their cookie privacy preferences for our websites. Please note that your preferences are applied on a browser and device basis. This means that you will need to set your cookie preferences for each browser and device you use to access our websites. Further, if you subsequently delete cookies, your preferences may be lost and need to be reset.

    Mobile Device Settings. You may use mobile device settings to limit mobile tracking technologies and associated activities. For instance, you can adjust or reset the advertising identifiers on your mobile device in the device settings:

    • iOS users can visit Settings > Privacy > Advertising > Reset Advertising Identifier.

    • Android users can visit Google settings > Ads > Reset advertising ID.

    Please note that your preferences are applied on a device basis. This means that you will need to set your preferences for each device you use to access our websites and services. Please note, that you may still receive ads, they may just be less relevant to you. 

    In addition to our cookie preference center, most internet browsers allow you to change your cookie settings. However, if you use your browser settings to block all cookies (including ‘Necessary’ cookies), you may not be able to access all or parts of our websites and services. Use the help function on your browser or see the links below for more information on how to manage cookie settings for certain bowsers:

    To learn more about interest-based advertising and additional opt-out and privacy choices for California Users you may also visit CCPA Opt Out Tools ( 

    For more information on cookies and other tracking technologies that may be associated with our web sites and mobile applications, and more information on ways you may exercise preferences regarding them, see also our Cookie Policy

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    c) Authorized Agents

    You may designate an agent to exercise your CCPA rights on your behalf. To exercise your rights via an agent, your agent must (1) if an entity, show proof of registration to do business in California; and (2) submit a written authorization of his or her authority to act on your behalf or a valid power of attorney authorizing the agent to make the request on your behalf. Once such authorization is submitted, you will receive an email at your email address asking you to verify the agent’s authority to submit a Consumer Rights Request on your behalf and to verify your identity, or in the case that a power of attorney was provided we will need to verify its authenticity. Once your agent’s authority is confirmed (s)he may exercise rights on your behalf subject to the agency requirements of the CCPA. Requests by authorized agents may be submitted here. 

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    d) Other Retailers and Distributors of ASICS products and services

    ASICS may receive some limited PI to perform services for other Businesses, such as to ship products directly to Consumers for retailers or distributors that have the direct relationship with the Consumer and to which we act as a Service Provider, but that PI is not subject to our rights request obligations to Consumers since we retain it only as a Service Provider. You will need to make your requests directly to those Businesses with which you have the Consumer relationship. 

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    4) Financial Incentive Programs

    You can sign-up for an OneASICS account, which gives you access to certain membership benefits, which may include, from time-to-time, free shipping rates, free trials, rewards and other benefits (as further explained in our OneASICS FAQs here, subject to the OneASICS terms which can be found here and are also made available to you at the time you sign up). As part of OneASICS, we collect member PI in order to set up, operate, and administer your OneASICS account, and for purposes of providing members with various membership benefits 

    Signing up for an OneASICS account is optional. To participate you must opt-in to OneASICS and register a free account. You can terminate your account at any time. You can also keep your account and still opt-out of our promotional emails (however we will still send you transactional and informational emails related to your OneASICS account). Our collection of PI under our OneASICS program, could be characterized as a “financial incentive” under the CCPA given that we provide member-only benefits. 

    The financial incentive ASICS offers to participating Consumers through OneASICS is reasonably related to the value of the Consumers’ data. As a basis for offering the OneASICS program, ASICS has valued the PI it obtains through the program based on a reasonable and good faith calculation determined by considering expenses related to OneASICS. In doing so, we value the PI collected through the OneASICS program as the equivalent of our total program expenses incurred to provide the program, including IT, administration, direct costs, third party costs, and service development costs. We operate the program and make the program benefits available to foster a positive relationship with members, which we consider to be invaluable. 

    Consumers should review the benefits description and program terms linked to in this paragraph above, so that they can make an informed decision on whether to participate. 

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    5) Additional California Notices

    In addition to CCPA rights, certain Californians are entitled to certain other notices, including:

    a) Third Party Marketing and Your California Privacy Rights 

    Separate from your CCPA rights, California’s “Shine the Light” law permits California residents to request certain information regarding our disclosure of PI to third parties for their own direct marketing purposes. 

    We do not share personal information of our customers, as those terms are defined by California Civil Code § 1798.83 (“Shine the Light law” or “STL”) with third parties for their direct marketing purposes without either obtaining your consent or giving you the ability to opt-out. To opt-out of sharing within our family of companies (affiliates) for their direct marketing purposes, notify us at the postal or email address(es) noted below (you must make separate requests to AAC and ARA). Our sharing with non-affiliates will be on an opt-in basis for California customers so there is no need to opt-out of that sharing. If you are a California customer, you may also request information about our compliance with the Shine the Light law by contacting us here or by sending a letter, to the following address, as applicable. Compliance is met by providing the California customers the opt-in and opt-out choices described in this paragraph above. You must identify the ASICS entity to which your request relates in your email or letter. 

    For ASICS and Onitsuka Tiger: 

    ASICS America Corporation (AAC)
    7755 Irvine Center Drive, Suite 400
    Irvine, CA 92618 
    Attention: General Counsel 

    For Runkeeper and ASICS Studio: 

    ASICS Runner App Inc. (ARA)
    125 Summer Street, 2nd Floor
    Boston, MA 02110
    Attention: Corporate Counsel 

    Any such request must include “California STL Request” in the first line of the description and include your name, street address, city, state, and ZIP code. Please indicate if you are opting out of affiliate sharing, seeking information on our compliance, or both. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through these email addresses or mail addresses. As these rights and your CCPA rights are not the same and exist under different laws, you must exercise your rights under each law separately. You must also make STL requests to AAC and ARA separately.

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    b) Online Privacy Practices

    For more information on our online practices and your California rights specific to our online services see ASICS Privacy Policy. Without limitation, Consumers that visit our online services and seek or acquire goods or services for personal, family or household purposes are entitled to the following notices of their rights: 

    i) Tracking and Targeting When you visit our online services, we and third parties may use tracking technologies to collect usage information based on your device for a variety of purposes, including serving you advertising, based on your having visited our services or your activities across time and third-party locations. Some browsers may enable you to turn on or off a so-called “Do Not Track” signal. Because there is no industry consensus on what these signals should mean and how they should operate, we do not look for or respond to “Do Not Track” signals. For more information on tracking and targeting and your choices regarding these practices, see ASICS Privacy Policy

    ii) California Minors 

    Any California residents under the age of eighteen (18) who have registered to use our online services, and who posted content or information on the service, can request removal by contacting us here, detailing where the content or information is posted and attesting that you posted it. Subject to our reasonable verification of your identity, we will then make reasonably good faith efforts to remove the post from prospective public view or anonymize it, so the minor cannot be individually identified to the extent required by applicable law. This removal process cannot ensure complete or comprehensive removal. For instance, third parties may have republished or archived content by search engines and others that we do not control. 

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    c) eCommerce

    In accordance with California Business and Professions Code § 17538 et al., the legal names under which we conduct business online are ASICS America Corporation and ASICS Runner App, Inc., and our business addresses are: 

    For ASICS and Onitsuka Tiger: 

    ASICS America Corporation (AAC) 
    7755 Irvine Center Drive, Suite 400
    Irvine, CA 92618 

    For Runkeeper and ASICS Studio: 

    ASICS Runner App Inc. (ARA)
    125 Summer Street, 2nd Floor
    Boston, MA 02110 

    Within five (5) days of our receipt of your request, California residents may receive verification of this information by email by contacting us here or at the postal address(es) noted above (you must make separate requests to AAC and ARA). Residents of California are also entitled to the following specific Consumer rights information: you may contact the Complaint Assistance Unit of the Division of Consumer Services of the Department of Consumer Affairs by mail at: 1625 North Market Blvd., Suite N 112, Sacramento, California, 95834, or by telephone at (916) 445-1254. Hearing-impaired users can reach the Complaint Assistance Unit at TDD (800) 326-2297 or TDD (916) 322-1700. Their website is located at:

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    6) Contact Us

    If you have any questions regarding our Notice or practices, please contact us here. To submit a privacy request, please contact us as set forth in Section 3 above.