Effective: 1 August 2024
We value the trust that you place in us by sharing your personal data with us. ASICS takes your privacy seriously and is committed to handling your personal data in a way that is fair and worthy of that trust. ASICS will take all reasonable steps to protect your information from misuse and to keep it secure.
We believe it is important to inform you about how we will use your personal data. Therefore, we encourage you to carefully read this privacy policy (“Policy”), which describes our privacy practices and the rights and choices you have regarding your personal data. We also encourage you to read possible additional privacy clauses that may be applicable when you use certain services or purchase certain products.
This Policy applies to all personal data we collect, use, disclose, or otherwise process about you including when: (i) you create a OneASICS account or another account with an ASICS brand, (ii) you visit or use our websites, mobile applications, or platforms including those online and instore or other services of ASICS, (iii) you use our online and digital services (such as ASICS Move or ASICS Runkeeper), (iv) you purchase products and services through ASICS’ stores, online or through wholesale, (v) you participate in or otherwise interact with us regarding ASICS hosted or sponsored events, running races, promotions, campaigns, contests, tests or research projects or (vi) you interact with us through social media or otherwise on or offline (collectively the “Services”). Unless otherwise specified, this Policy also applies to the personal data we collect about business customers, vendors or partners.
For purposes of this Policy, “personal data” means any information that relates to, describes, or is reasonably associated or linked or likable to you, or through which we can identify you, as further described below in the section ‘Personal Data We Collect’.
ASICS is an international sporting goods company, with headquarters in Japan and establishments worldwide. Our name is an acronym for the Latin phrase Anima Sana In Corpore Sano (A Sound Mind in a Sound Body). ASICS was founded on the belief that sports are the best way to create a sound mind and body. Our brands include ASICS, Onitsuka Tiger, ASICS Move, ASICS Studio and ASICS Runkeeper.
Depending on where you live, which products you purchase, or which of our Services you use, one or more of our ASICS companies will be the responsible controller for the personal data we collect. An overview of the applicable responsible ASICS companies who may process your personal data, as well as their representatives can be found here. The responsible ASICS companies will be referred to hereafter as ‘ASICS’ or “we” or “our”.
We collect personal data about you: (i) directly (e.g., the data you submit to us), including automatically (for example when you access and use our website or Services, see the section ‘Personal Data We Collect Automatically’); and (ii) indirectly (e.g., from third parties). We may also combine and process personal data from these sources in order to infer additional information about you. The personal data we collect may include the following, depending on the circumstances:
If you have chosen to create a OneASICS account via a third-party social media account such as Facebook, ASICS will receive basic information retained by the relevant social media account, such as your email address. If you interact with us or publicly post content about us on social media sites, we may collect information about these interactions. These third-party platforms and services control the information they collect and share about you. For information about how they may use and disclose your information, including any information you make public, please consult their respective privacy policies.
If you connect your Race Roster account to your OneASICS account, ASICS will receive information about your Race Roster account, such as your name, email address and information relating to your race registration(s) or race result(s).
We also collect personal data you voluntarily provide to us in relation to your physique, condition or nutrition in order to recommend, customize and enhance your experience when purchasing our products or otherwise using our Services. Such personal data may – by itself or in combination – reveal information about your (physical) health, which could be considered ‘special categories of personal data’ under certain laws. The special categories of personal data include:
In addition, depending on the Services you use and with your permission, we may also collect and use information regarding your location, such as GPS data, accelerometer, timers, or your running route (including precise geolocation data that shows your geographical position).
Where required under applicable law, we will only collect and use health and location data if you voluntarily share it with us, and with your prior consent or at your direction for the purposes set out in this Policy. You may refuse or revoke your consent at any time, as set out below in the section ‘Your Rights’).
Subject to local law requirements, we may also collect personal data about how you use our Services and your interactions with us and others, such as information we collect automatically via cookies, pixel tags, or similar technologies ), such as personal data about how you access, use and interact with our Services, your IP address, MAC address, mobile device identifier (IDFA or GAID), cookie ID, cookie content, browser type, browsing and click behaviour and other activities, purchase information, domain name, referrer-URL, access dates and times, hardware and software information and settings, information about the device you use (e.g., device ID, device type), operating system, language, and approximate location inferred from IP address (collectively “electronic identification data”). We may also use pixels in HTML emails we send to you to evaluate and improve our marketing emails. For example, we may use pixels to understand if you read the emails we send to you. For more information, see the section ‘Cookies, Analytics and Personalization’ below or our Cookie Policy.
ASICS uses and processes the personal data for the purposes set out below.
Specifically, we may use the personal data we collect about you (listed in the section ‘Personal Data We Collect’ above) for the following interests:
To the extent that we rely on our legitimate interest(s) as a legal basis for our processing of your personal data, you have the right to object to such processing, and we must stop such processing, unless we can either demonstrate compelling legitimate grounds (1) that override your interests, rights and freedoms or (2) that we need to process the data for the establishment, exercise or defence of legal claims (see the section ‘Your Rights’ below).
To the extent we rely on your consent for processing, you can withdraw your consent at any time as described in the section ‘Your Rights’ below.
We may share your personal data with the following categories of parties:
Notwithstanding anything else in this Policy, we may collect, use, and share aggregate or de-identified information with third parties for research, marketing, analytics and other purposes, provided such information does not identify a particular individual. Where we use, disclose or process de-identified information, we will maintain and use this information in de-identified form and not attempt to reidentify the information, except in accordance with applicable laws.
Subject to your prior consent (to the extent required under appliable law), we and our third-party providers use cookies, clear GIFs/pixel tags, JavaScript, local storage, log files, and other mechanisms to automatically collect and record information about your usage and browsing activities, interactions with the Services, the content of your communications with the Services, and electronic identification data. We may also combine this information with other personal data that we collect about you.
Generally, we use this information to understand how you use and interact with our Services, track and troubleshoot bugs and errors, improve and develop our Services, verify account credentials, allow logins, track sessions, prevent fraud, and protect our Services, as well as for targeted marketing and advertising purposes, to personalize content, for analytics and similar purposes. For more detailed information about these mechanisms and how we collect and use such information, see our Cookie Policy.
Do-Not-Track. Please note we do not respond to browser do-not-track requests. You may, however, disable certain cookies as discussed in our Cookie Policy.
Our Services may contain links to third-party social networking sites and plugins to facilitate social media functions, which may collect personal data about you. These third parties may collect information about you if you click on a link and may automatically record information about your browsing behavior every time you visit their respective sites or services. If you participate in social media forums, such as Facebook, X, Snapchat, Yammer, Pinterest, Instagram, LinkedIn, etc., you should be familiar with and understand the tools and services provided by those sites that allow you to make choices about how you share the personal data in your social media profile(s).
Please note that the relevant privacy practices or policies of these third parties – not this Policy – apply to the processing of data by these tools, so we encourage you to read the applicable privacy notices, terms of use and related information about how your personal data is used in these social media environments.
Also, depending on the choices you have made regarding your settings on various social media sites (and/or in combination with your settings on the ASICS pages), certain personal data may be shared with ASICS about your online activities and social media profiles (e.g., interests, marital status, gender, username, photo, comments and content you have posted/shared etc.).
Our online services and applications are not directed to children under (13) thirteen years of age and we do not knowingly collect personal data directly from children under the age of (13) thirteen. If you believe we have collected information about a child under the age of (13) thirteen without a legal basis, please contact us (see ‘Data Protection Officer - Contact and Queries’ below) so that we may take appropriate steps to delete such information.
If you are at least (13) thirteen but under (16) sixteen years of age, you must get the consent of your parent or legal guardian before you give us any personal data about yourself. Your parent or guardian should contact the ASICS company responsible for using your personal data – the overview of the applicable ASICS companies can be found here - and provide us with their name, e-mail address and any other identifying information that we may request. ASICS needs this information in order to verify that they have provided the necessary consent. We may follow up by phone or other means in some circumstances. If you are at least 13 but under 16 years of age, do not contact us or provide us with any personal data until after your parent or guardian has sent us an e-mail consenting to your contact and provision of such information.
Please be informed that we transfer and process any personal data you provide to us to countries/regions other than your country/regions of residence. The laws of these countries/regions may not provide an equivalent level of protection to your personal data as the laws in your home country/region. ASICS will therefore seek to ensure that adequate safeguards are in place and that applicable laws and regulations are complied with in connection with such transfer.
For personal data transferred from the European Economic Area (“EEA”) or United Kingdom (“UK”) to countries outside the EEA/UK that do not provide an adequate level of protection, ASICS is using Intra-Group Data Transfer Agreements based on the EU Standard Contractual Clauses adopted by the European Commission (“Standard Contractual Clauses”) and other local legal transfer provisions. With respect to transfers from the EEA and UK to parties outside the ASICS group companies, ASICS will base the transfer on appropriate safeguards, such as the Standard Contractual Clauses or other approved data transfer or certification mechanisms, together with binding and enforceable commitments by the recipient. In each instance, ASICS will assess the transfer and ensure that any additional technical and organizational measures are put in place to ensure that an adequate level of protection is provided.
ASICS has implemented technical, physical, and organizational measures and controls designed to protect the personal data we collect against unauthorised or unlawful use, alteration, unauthorised access or disclosure, accidental or wrongful destruction, and loss. Please be aware that despite our efforts, no security measures can guarantee absolute security. In addition, you can also take certain steps to protect your account and your personal data, for example by not sharing passwords, reusing passwords across multiple websites, choosing passwords that are not easily guessed, and promptly reporting any suspicious activity or unauthorized account access.
ASICS retains your personal data for as long as required to satisfy the purpose for which it was collected (for example, to process your order, provide you with customer service, answer queries, or resolve technical problems, etc.), unless a longer period is necessary to meet our legal obligations or to defend against a legal claim.
If you have created a OneASICS account or another ASICS account with us, we will delete such account and your personal data upon your request or up to thirty (30) days after it has been inactive for an extended period of time. We will consider your account ‘inactive’ when you haven’t used your OneASICS account or another ASICS account for a period of two (2) years. Before your account becomes inactive, we will notify you to use your OneASICS or another ASICS account to prevent your account from becoming inactive. When we delete your account, we may retain certain account and related personal data for a longer period, such as where necessary to comply with our legal requirements or where necessary to establish, exercise or defend our legal rights (including to respond to actual or potential legal claims).
Subject to any limitations and exceptions under applicable law, you may have the following rights related to your personal data collected by us:
If you would like to exercise any of the above rights, please submit a request here. Alternatively, you may contact the ASICS company responsible for using your personal data. An overview of all contact details can be found here.
We will respond to your privacy rights request consistent with applicable law. For your and the protection of others, we may (depending on the type of request) need to verify your request and identity before addressing your request.
If you have a question or complaint about how we process your personal data, you can send an email to the ASICS company responsible for using your personal data (an overview can be found here). Alternatively, you may consider lodging a complaint with a supervisory data protection authority.
Additional Information for Certain Jurisdictions. Users in certain jurisdictions may have different or additional privacy rights. The ‘Location Deviation’ section below provides additional information, as required by certain privacy laws, about the rights of individuals under the privacy laws of certain jurisdictions (as listed below).
Privacy and data protection laws in certain jurisdictions require that we provide additional information to data subjects. Please use the links below to access the Local Deviation for your jurisdiction (if applicable) for additional information about our information practices and your rights, as required by applicable privacy laws.
Our websites and mobile applications may contain links to third-party websites and services; if you follow these links, you will exit our websites and mobile applications. ASICS does not control and is not liability for the collection and use of your personal data by these third parties. For more information, please consult the privacy statement of the website you are visiting (if such a statement is provided).
This Policy is current as of the Last Updated date set forth above. We may change this Policy from time to time by posting the updated version of the Policy on our websites and applications. If we make any changes to this Policy that materially affect our practices with regard to the personal data we have previously collected from you, we will endeavour to give you reasonable notice in advance of such change by highlighting the change on our websites or notifying you electronically. We encourage you to periodically review our Policy to stay informed about how we process your personal data.
If you have questions regarding the processing of your personal data or this Policy, please contact ASICS or, where relevant, our Data Protection Officer. A list of privacy contact details can be found here.